| How does Radzik Professional Services Marketing differ from other marketing firms? Adam
Radzik achieves a very high rate of successfor the following reasons:
- He has been a successful marketer of professional
services since 1979 when he started his own consulting practice.
- He has employed every technique others may wish
to use. For example:
• A partner may wish to write a column. Adam wrote a column
for the New York Post entitled “Down to Business”
which brought him over 15,000 letters.
• A partner may wish to write a book. Adam wrote Answers
for Managers published by the American Management Association.
It became a best seller and has been translated into German, Spanish
& Hungarian.
• A partner may wish to obtain coverage in the press. Adam
has been quoted in over 60 business publications including the
Wall Street Journal, Nations Business, U.S. News & World Report
etc.
• A partner may wish to get on the radio. Adam had his own
radio show for five years and has been interviewed over a hundred
times on the radio. He has also appeared on television.
• A partner may wish to get referrals from other referrers.
Adam built a twelve million dollar business in 4 years by getting
referrals from over 250 business professionals.
• A partner may wish to do public speaking. Adam has spoken
before dozens and dozens of groups and has always received excellent
reactions from the attendees.
- A partner may wish to get involved in a formal
business network. Adam created and founded The Network of Excellence
which today has over 25 companies in it. Adam brings a unique
blend of skills and experience to his sales coaching. With his
background in psychology, management & marketing, he is able
to aid partners with their personal obstacles whether those be
of a psychological nature (for example: self confidence, assertiveness,
motivation) or of a management nature (poor time management or
delegation skills) or of a marketing nature (for example: lack
of referrals from other professionals, poor marketing communications
materials etc.).
- Since Adam trains professionals of all types,
he knows the mentalities, expectations, work patterns and referral
styles of each group. This helps him effectively coach them on
how to get the best results from working with other professional
groups. Adam’s experience includes having worked for many
years with business corporations of many types. He, therefore,
is able to give guidance to professionals as to how to get and
retain clients.
- Adam is able to and often does refer his professional
clients to each other, utilizing his business network. In one
instance, a client of his, a banker, was introduced to another
of his clients, a major accounting firm. The banker successfully
placed a $10,000,000 loan with a client of the accounting firm.
In another situation, Adam introduced a corporate attorney client
to a money manager client who refereed a malpractice matter to
the attorney. The attorney’s fees in this matter netted
him over $1,000,000.
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