Radzik Professional Services Marketing
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Marketing Seminars March 10, 2010
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Marketing Seminars
 

Practical Strategies That Really Work! Adam Radzik is available
to give seminars on a variety of topics including:
If you would like to request a seminar, click here to contact us

1. The Psychological Steps of Selling. Including The Need, The Solution and Urgency Requirements, The “Like You, Respect You, and Value You” Requirements & The Substantially Better Requirement.

2. The Awesome Power of Niche Marketing. How to Choose a Niche, Why can’t I be a Generalist?, Good Niches, Bad Niches- Case Histories & Why a Niche Can Help You Make More Money and Make Life Easier.

3. Getting More Out of Your Clients. Cross Selling Services to Clients, Getting Clients to Refer More Often & Keeping Clients Forever.

4. Getting More From Other Referrers. The Importance of Getting and Collecting on “I.O.U.’s,” If They Give You Goats, Pay Them Back With Chickens & Making Others Work for You.

5. Improving Your Closing Ratio. Improving Your Script, Improving Your Presentation of Self- Before, During, and After Your Presentation & On Being a Nudge.

6. How to Become Well Known. Acting Like an Authority, Let the Media Know, The 300 Man Rule, Business Networks- Do They Really Work? & Making the Most About What You Have.

7. Public Speaking Tips for Professionals. The Message is Primary, Delivery is Secondary, Know Your Audience, Listen to Yourself, Where’s Your Sales Literature?, Getting Your Introduction Right & One Night Stands Bring Disappointing Results.

8. How to Use Writing as a Marketing Tool. Important Tips on How to Write Sales Letters, Proposals, Articles, Columns, Books, and Brochures for Your Firm, Bring In Your Material and We’ll Analyze It for You & Sales Tools, as a Rule, Should not be Expensive.

9. Getting the Most Out of Your Seminars. What to do Before the Seminar, What to do During the Seminar, What to do After the Seminar & Educate, Entertain and, Most Importantly, Do Subtle Commercials.

10. Overcoming the Enemies of Marketing. What to do About “Just No Time,” What to do About “Tooting Your Own Horn,” What to do About “I’m not a Salesman” & What to do About the “Feast or Famine” Phenomenon.

11. So Why Should I Use You or Your Company? Developing the all-important script that will improve your chances dramatically.

12. Holding on to the Clients You Have. Taking the risk of interviewing clients and discovering what they like and dislike about every facet of your operation.

13. Setting Goals and Actually Achieving Goals? Realistic goals, improved performance, the sacrifice component.

14. Know Thine Enemy. Observing your competition, Studying your competition, Winning over your competition.

15. Habits of the Supersellers What do they do differently than you do? Can you adopt some of their methodologies? Why not?

16. Let’s Get Organized. The systems, the methods, the tools, the mindset?

17. Improving How Everything Looks – your reception area, your office, your conference room, your car and you! The prospect notices everything; the poor handshake, the mumbled response, the cluttered office, the watch you’re wearing, the car you’re driving.

18. Getting Really Good At Networking. Making careful decisions, keeping notes, studying your prospect under a microscope, learning about the art of relationship selling.

19. Taking a Closer Look at Your Sales Materials, Your Website, Your Contact List. An in-depth review of your objectives and whether those objectives are really being met in your sales paraphernalia.

20. Prioritizing the World Of Sales Possibilities. Where do you start? What is the best use of your time? What is an absolute waste of time? How can we make life much easier for ourselves and more profitable at the same time?


Sample outline you will receive at each seminar!

GETTING MORE REFERRALS FROM OTHER PROFESSIONALS

How do you get a lot of referrals?
What if you can’t give referrals back?
What if the other party doesn’t refer back to you?
How many contacts do you need in your referral base?
How do you get lots of additional contacts?
What can you do to make yourself memorable?
In which area can you be viewed as a valuable resource?
Who should you refer first- you or your contact?
Should you give away free advice?
How do you present yourself and/or your company?
Why should I buy your service anyway?
How can your clients help you with contacts?
Do you maintain a referral diary?
How do you deal with former referrers?
What do you have to tell the potential referrer?
When you meet a referrer, who talks first?
What are the three objectives that you need to accomplish when you meet with a referrer?
Do you believe: “My contacts already know what I do?”
What if the lead is too small or otherwise inappropriate?
Are you devoting enough time/effort to marketing?
Why does it take so long to get a referral?
Can you counter every objection that’s raised? If it’s not raised, what do you do?
Do you study the referral phenomenon?
How many business cards should you give out each year?
When they refer once, how do you get them to refer again?
Can you “prove” what you say is true?
Do you use all of your personal assets when you sell?
Can you find a need? Can you fill it?
Do you ever give away an I.O.U.?
Do you know what the referrer expects of you?
Where’s the best place to meet?

Contact RPSM today!

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