Questions & Answers
By Adam Radzik
Marketing & Sales Coach

(scene: Adam Radzik has just finished giving one of his frequent seminars on marketing and sales, and the audience is invited to ask him questions.)

Adam: “Yes, Patricia. Your question please.”

Patricia: “I enjoyed your talk, Adam, and there are three things I am going to do differently as a result of your seminar…”

Adam: “Patricia, please forgive me for interrupting, but before you ask me your question, what are the three things you are going to do differently?”

Patricia: “Oh, I am going to plan my marketing activities a lot better. Because, as you said, we don’t have a lot of extra time, I am going to evaluate more carefully whom I spend my time with. Sometimes I am guilty of just keeping myself busy and not really evaluating whether the contact is valuable or not. I am going to focus more on my most profitable service as opposed to the so-so stuff that I tend to talk about too often.”

Adam: “I am impressed!”

Patricia (smiling): “I knew you would be!”

Adam (also smiling): “And your question, Patricia?”

Patricia: “A close friend keeps on inviting me to join one of these business networks where they have one of each type of business and you meet every week and you’re supposed to bring leads…”

Adam: “Patricia, don’t waste your time. I’ve actually consulted for some of these organizations and I am not a fan. It takes too much time and yields too few valuable results. You can spend your time better.”

Patricia: “Do you feel the same way about getting involved with alumni groups?”

Adam: “No, just the opposite. People who get involved with their school alumni usually do well if they put in the time. It’s like any relationship. It will require time and effort but it often yields significant results. More than fifty or sixty of my mentees have seriously pursued their alumni groups and done well with them.

“George, you have your hand up. What’s your question?”

George: “Can I go to the bathroom? I really need to go!” (audience laughs)

Adam: “There’s always a comedian in every group, isn’t there? What’s your question, George?”

George: “My question has to do with time, Adam. I am so busy with other things that I cannot seem to find the time to go out and market. Some dumb thing always comes up and the day is gone before I know it.”

Adam: “George, give me the first name of your largest client.”

George: “Why, are you planning to call him and talk to him about me?” (audience laughs)

Adam: “George, give me his name!”

George: “Lloyd. His name is Lloyd. Are you happy now?” (audience laughs again)

Adam: “If Lloyd called up and said that he had something he wanted to review with you, would you make an appointment with him and would you keep that appointment?”

George: “Of course!”

Adam: “Why?”

George: “Because he is important!”

Adam: “That’s what you need to do. You need to make marketing and sales appointments with yourself. You need to put it in your calendar at a specific time, and you need to keep those appointments because you are important and your career is important! True?”

George: “True, Adam. True. I hate when you make a good point.” (audience laughs again)

Chapters include: · Partner Management · Partner Trust · Partner Expectations · Partner Barter · Partner Compatibility · Partner Commitment · Partner Communication · Partner Character · And more...

Other new CD titles are listed below. Please Contact SIC for information.

• Quick Advice on Sales Improvement
• Quick Advice on Better Business Management
• Quick Advice on How to Act Before During and After the Argument
  

CD's will be available for $25, or $75 for all four.