 |
Individual partner marketing skills |
|
Partners’ number and quality
of contacts |
|
Monitoring of partners’ marketing
activity |
|
Partners’ speaking, listening,
and writing skills |
|
Partners working as teams, departments,
etc. |
|
Selling a higher percentage of prospects |
|
Referrals from clients |
|
Referrals from other professionals |
|
Billings to existing clients of
additional services |
|
Referrals from membership in business
networks, trade associations,
religious, social, philanthropic or political organizations,
etc. |
|
Results from target / niche marketing
efforts |
|
Response to “Why should I
use your firm?” |
|
Public speaking and media interview
skills |
|
The firm’s website / sales
literature / sales tools |
|
Results from public relations /
advertising efforts |
